Björn Jeffery

In times of absurd discussions about pirates and copyright it’s refreshing that a few labels are taking a pragmatic approach to it all. You need to read this. In Swedish, or translated into English here.

This isn’t exactly news hot off the RSS-reader, but here are three interesting things to look into. The Bivings Report: Not every site needs to be a social network When I hear folks talk about launching social networks I’m reminded of what people say about opening a restaurant: proceed with caution because nine out of ten fail in the first year. For nearly all organizations, the best approach is to (1) add some light social […]

Conferences / Keynotes 2008 Here are the conferences and events I’ll be speaking at this year (updated as soon as confirmed). I’m trying to do considerably fewer than last year 🙂 Summer holiday! Yay! Previous keynotes 2008 24th of January – Keynote about the net society for Ladies Circle Malmö 30th of January – Workshop about digital marketing and social media for Åland Form, in Mariehamn. 11th of February – Presentation about Digital/Physical for Tetra […]

A short interlude in Swedish since I’m commenting a Swedish article – I’ll be right back! Flerkanalspublicering, internetstrategi, läsarmedverkan – aktuella frågor för alla medieföretag idag. Tyvärr finns det mer angelägna problem på en betydligt lägre nivå: avsaknaden av bra innehåll, och en seriös reality check om vilken roll man har i medielandskapet egentligen. Låt mig dissekera Sydsvenskan.ses artikel från GSMA idag: ANALYS: Allt fler vill in på explosivt växande marknad Vinjetten “analys” föranleder en […]

I’ve thought a lot about transparency lately, and why it doesn’t seem to quite work out for me. I made a bold statement when I was made CEO of Good Old (and was utterly crushed by Joakim :). I thought it would be easy to run a company differently than most others. It turns out I was right and wrong at the same time. Doing it is easy, accepting the consequences is not. For the […]